Panasonic

Breadmakes - better homemade

Overview

At Catalysis, Panasonic asked us to create a campaign that would re-engage customers with their breadmaker products that had been on sale for 20 years. Already a market leader by a large margin, we decided we needed to remind customers how good it feels to make things by hand at home. We only had a day to create the brand and the web design for the pitch document, but we had discussed what we wanted to do - the campaign would link from people's social media so that they could easily show off their homemade designs and creations of all types of items using the hashtag "#betterhomemade". Our website would then moderate and aggregate the results right into the page.